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Our Company - Vision


Our Purpose: We Provide the Ride

We believe in the ride. We believe in cycling and all that is right about cycling. We work to put more butts on bikes and to create an effective business model that includes environmental and community stewardship, business sustainability and partnership. We provide the ride for:

Our Employees
We value each other as coworkers and employees. Together we are the company’s greatest asset. We create in a fun, high-performance work environment and share in the profits. We are all part of something special here at QBP.

Our Customers and Suppliers
We provide a mutually profitable business solution to both our suppliers and dealers. We strive to transform QBP into a world-class organization and foster engaging relationships with our partners, building value through all our actions.

Our Community
We practice and promote environmental stewardship. We have a positive impact on the environment in the products we sell, the resources we use and the sustainable ways in which we operate. We are engaged with our community and give back 6% of our profits in service. We are passionate advocates of bicycling and are committed to making it a primary solution for health, transportation, recreation and environmental issues.

We Live Our Values

Integrity and Honesty to Ourselves and Others
We speak the truth and our actions align. We strive for trustworthiness.

Customer Centric
We value and consider our dealers as the fundamental stakeholder of QBP. We exist to serve them and when they win, we win.

Striving to be Better
We set high standards for ourselves, we celebrate our success and then we set the bar higher! Our culture revolves around continuous learning as both a value and a strategy.

High Performance
We hire high performers, we mentor and coach each other to high performance, and we retain and reward our high performers. We choose high performance as a pillar of our culture.

Engaging Partnerships
We choose authentic partnership beyond a purely transactional relationship. We seek the best outcomes for all involved.

Being Part of Something Special
Our passion is to create something of lasting value. Together we have fun and make a difference in the world.

Our Mission: Providing Freedom of Choice for Bicycle Retailers