Business Building Jan/Feb 2016

A Shift in Equality

I’m proud of this issue of Call Up because it touches on a few different topics that I hold dear to my heart—the first being making the industry a more welcoming place for women. We in the bike industry need to stand up for and provide products for women. We should be inspiring, educating, and prompting more women to seek a career in the industry. In this issue, we talk about hosting open shop nights for women and how they can help move the needle of equality forward. We’ll also talk about the importance of properly merchandised apparel in your shop. Keep your apparel section fresh so that customers get a real shopping experience when they come in.

-Lauren, Sales

  • Tech Tips & Info
    Energize Apparel Sales
    Jan/Feb 2016

    Energize Apparel Sales

    Successfully sell cycling apparel with these tips from industry expert Mercedes Ross, and make concerns about stocking clothing a thing of the past.

  • Exploring the Industry
    Attitude Adjustment
    Jan/Feb 2016

    Attitude Adjustment

    In the primarily male-dominated world of cycling, Grease Rag is creating spaces where cyclists from marginalized groups have a chance to thrive.

  • Tech Tips & Info
    Increasing Profit Through Margin Maximization
    Jan/Feb 2016

    Increasing Profit Through Margin Maximization

    A key component to profitability comes from a thorough understanding of how to make the most of margin. In this article, we’re going to dive into the nuts and bolts of margin maximization.