Back to School & Road July 2015

Wool Jerseys, Toe Clips, and Benotto Tape

Our road product offering is always packed with new innovations—the wool jerseys, toe clips, and Benotto bar tape of cycling’s early days are long gone. For this issue of Call Up, we feature some of the recent innovations we’ve seen from our brands and vendors. We’ll also hear from Jennifer Picciolo of IS-CORP cycling. She’ll give us the low down on how she went from being a mom that commuted by bike to standing on the podium. And let’s not forget about back-to-school purchasing. New bike purchases, tune-ups on old garage bikes, and accessory purchasing all spike around this time of year. Be sure to check the back-to-school dates in your area, and order accordingly!

-Dana, International Sales

  • Tech Tips & Info
    Roll With The Changes
    July 2015

    Roll With The Changes

    The road bike is a constantly evolving entity. Stay informed on the most innovative changes occurring in road cycling technology.

  • Exploring the Industry
    A Mom Walks Into A Bike Shop
    July 2015

    A Mom Walks Into A Bike Shop

    A mom who rode casually turned into a podium-finishing racer, with some help from a shop with the right resources, opportunities, and support for a beginner.

  • Tech Tips & Info
    On The Road To Success
    July 2015

    On The Road To Success

    The Wisconsin Bike Fed shares how Safe Routes To School helps young students get active and do better in school, and how bike shops can get involved.