Mountain biking has a rich and passionate culture comprised of not only the bikes themselves, but the habits and rituals of the tribe that rides them. This issue of Call Up features shops that have become a destination to mountain bikers, a look at how our Western employees are taking advantage of their surroundings, and a chat with suspension experts.
Exploring the Industry
For many mountain bike devotees, a “true mountain shop” is as much a part of their way of life as a bike and a singletrack trail.
Tech Tips & Info
Suspension has had a place in mountain biking since the early 1990s, and it’s played a pivotal role in how we ride.