QBP distribution has a very intentional mission: to bolster bike shop success by providing a high inventory of the best cycling products in the world, and reliably shipping those products to dealers exactly when they need it.


We believe that partnering with other companies is about much more than buying and selling stuff. It's about sharing a common vision and values. That's why we work with best-in-class vendors who are committed to achieving outstanding results. We team with partners who share our passion for making the world a better place through the power of bikes and business. Not only does this serve independent retailers and their customers, it serves the communities of which they are a part.

How to become a dealer

QBP Distribution Map QBP Distribution Map

Serve most metro areas in ONE DAY

QBP Distribution
5,000 dealers stock their shops from our list of 40,000 SKUs
Bike Builder assembles
bikes per year
Error rate < 15 PER 100,000 items picked
Quality Wheels builds
wheels per year

Our Brands

QBP's innovative brands bring exciting bikes and products to the marketplace that create new categories and most importantly, new riders.

See all our brands


QBP helps bike dealers be efficient and profitable by offering impeccable shipping turnaround time on orders. Our inventory levels help you meet your customers needs and crush sales.

Lauren, Distribution Sales

Company History

Steve Flagg and Mary Henrickson founded Quality Bicycle Products in 1981 in a small office in St. Paul, MN.  QBP was early to import hard-to-find mountain bike parts from suppliers in Japan, and business took off. As the company grew, so did the number of employees, the ability serve more dealers, and the opportunities to expand product offerings with new, in-house brands. Today, QBP is the industry leader in distribution, and its brands consistently create new categories in cycling.

QBP News


We create value for our community of dealers and vendors.
QBP hosts two major industry events each year that provide our partners with the opportunity to learn about our fantastic products/brands, make personal connections, and expand their business potential.


Frostbike provides QBP retailers with the tools they need to sell more, be profitable, and thrive in a changing industry.

View Event Website

Around QBP

  • A Company on a Mission

    A Company on a Mission

    We often say that advocacy is built into QBP’s DNA, but what does that really mean?

  • A Day Spa for Bike Parts: The QBP Service Center

    A Day Spa for Bike Parts: The QBP Service Center

    QBP’s Service Center is one of the most capable and comprehensive service centers for suspension and hydraulic brake related tuning and repair in the bicycle industry, all but eliminating the need for shops to keep an expensive inventory of parts in stock, or keep customers waiting to get back out on the road or trail.

  • Households On Wheels

    Households On Wheels

    QBP parents share their passion for cycling with their kids, strengthening the clan and creating lifelong cyclists.

See more stories