As a values-driven company, making the world a better place has always been at the heart of everything QBP does.
Act with Integrity
We behave with the highest sense of ethical conduct; we live and act with integrity and honesty so that we do what we say we will do and are honest about ourselves and our actions. We are deeply trustworthy and honorable.
Be a True Partner
We seek deep partnerships based on trust and respect. We create solutions and benefits that have all parties thrive, win and grow. We prefer transformational partnerships over transactional ones.
Create Something Special
Make a difference to others every day, bring our specialness to work, have fun, be the change we want to see happen, transform the world.
We care immensely about our personal contribution. We work hard, smart, and effectively! We deliver high performance results, we constantly work to get better results. We set goals high and we celebrate success.
Keep the Customer First
In every decision and action, we consider the customers first. We never lose our focus on our customers; we exist to serve them.
We give 6% of our after-tax profits to help build healthy, sustainable bike communities.
We partner with organizations, companies, governments, and retailers who are as passionate as we are about creating positive change in our world.