QBP is a values driven business. Our strategic anchors guide our decisions and help us prioritize what we do as a company.
Grow bicycling in America so that riding is a mainstream form of transportation, recreation, health, and fun.
Deliver Compelling Brands & Products
Advance bike-kind by providing the best lineup of products and most sought-after brands in the bike world
Be a Great Workplace
Provide a workplace where employees thrive.
Advance Specialty Retailers
Create and deliver tools, services, and value to help specialty retailers thrive as an engine of economic and social growth.
Be an Extraordinary Business
Ensure that all key stakeholders succeed and we make a positive difference in the world.
Active In Our Community And Yours
Through our Advocacy, Community, and Environment (ACE) program, we advocate for expanding the presence of bicycles in American culture, empower employees to do volunteer work, and develop and participate in environmental initiatives.
of after-tax profits to