Garmin received the Quality Bicycle Products’ Vendor of the Year award at Frostbike 2014, QBP’s annual open house and tradeshow held annually at its headquarters in Bloomington, MN. The Kansas-based GPS-navigation company was recognized for its on-going support of independent bike dealers and the cycling community at large. Garmin’s Andy Beckman was on hand to accept the award on behalf of the company.
“Independent bike dealers are really the heartbeat of the bike industry,” says Beckman. “The passion and excitement that they bring to the industry is really the main reason that we go out of our way to support them through grassroots initiatives.”
Through initiatives such as donating old fitness units to cycling groups across the country, thoroughly enforcing their pricing policies, and plenty of free dummy units and POP displays to help shops sell their brand, Garmin goes above and beyond to support local bike shops as well as the entire cycling community. Their Give Your Store An Edge program is an initiative that gives dealers a free Garmin unit for store employees to use and get to know to further their knowledge and selling capabilities of the brand.
In 2011, Garmin reduced their U.S. distribution network, choosing to work with three strong partners, including QBP, in an effort to support sales for IBDs. Since then, with the help of QBP’s sales force and their marketing initiatives, their sales have grown by 40%.
QBP’s Garmin buyer Gretchen Graham nominated Garmin for the award. “Garmin asks for our feedback on new products and price points. They give us a road map of their assortment an entire year ahead so we can plan our inventory,” said Graham. “Garmin is very considerate in how they do business.”