Quality Bicycle Products is proud to announce Call Up, a new dealer-focused periodical. Call Up will provide retailers valuable, timely insight into new products, emerging categories, and technical information. The magazine, which is produced in-house at QBP, replaces QBP’s Hot Sheet.
“Call Up includes products like the Hot Sheet did, but it goes much deeper,” says Ryan Johnson, QBP marketing manager and part of the Call Up core production team. “It’s packed with in depth information timed to coincide with seasonal planning.”
Where the Hot Sheet was simply a way to put new or sale products in front of people, Call Up promises much more. “We’re pushing the envelope with this magazine,” says Johnson. “Our goal is to provide our dealers with a range of information, from product to tech to business, to help them understand and plan in a fast-paced business environment. We’ve built an internal team made up of marketing professionals, sales people, and buyers to make sure we’re offering interesting, valuable content to our dealers.”
The first issue of Call Up is dedicated to mountain bikes, and it establishes the standard dealers can expect in future issues, with rich, inspiring photography, engaging design, and lots of information about a range of products and topics important to keeping retailers educated and excited. The first issue includes an overview of tubeless tire technology, an interview with long-time QBP buyer Dave Larson about his 25 years in the industry, and an article about enduro designed to help dealers understand and profit from the fast growing and technologically significant category. Additionally, the issue highlights a variety of mountain bike related products, from shoes and helmets to forks and dropper posts, with essential information about each.
“We pushed ourselves,” says QBP marketing director Jason Gaikowski. “We set out to make something so good that people would want to keep it. The fact that it’s made inhouse is significant. It’s well beyond what any other distributor is doing, and it represents a level of professional capability and support for our partners that frankly no one else is meeting.”