Quality Bicycle Products Promotes Todd Cravens to VP of Business Development

Todd CravensQuality Bicycle Products announced today the promotion of Todd Cravens to Vice President of Business Development. He will be responsible for identifying and developing strategic business opportunities with new and existing customers, suppliers, brands, segments and the QBP consumer brands to help maximize their long-term sales and profitability.

Cravens comes to his new role as a 24-year employee at QBP, where he’s worked with nearly every stakeholder and in a variety of Director roles, including his most recent position as Director of National Accounts. He’s worked in, owned or served bicycle retailers for more than 40 years.

“Todd has accomplished much in his tenure at QBP and has a deep understanding of our industry and the needs of our stakeholders, plus great leadership skills and knowledge of our business,” said Rich Tauer, President of QBP. “He’s been working in the space of Business Development for some time, really defining what it means for us as we continue to transition from being a distributor to a bike company and service provider for retailers and suppliers.”

A tireless advocate who lives by the QBP mantra of putting every butt on a bike, Cravens has long worked beyond the walls to inspire new cyclists and connect them to great brands through retailers. He helped to coach a Minnesota National Interscholastic Cycling Association (NICA) high school mountain bike team; worked with the National Bicycle Dealers Association’s Profitability Project to facilitate best retail practices; and has been an active bike racer since 1975, most recently competing in gravel and endurance MTB events.